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Under the Covers

Tara Stevens | May 17th, 2012

by Tara Stevens, Assistant Manager, Ebook Marketing

The other day my boss asked me what I like most about my job, what I gravitate towards when I come in to work. Which emails I check first when I sit down at my desk, that sort of thing. The answer is easy: Carina covers!

I’ve been helping to manage our digital-first cover creation process for a while now, and I enjoy it because it’s something totally unique to everything else I do in my role. I think what interests me most about it is the challenge of representing the heart or essence of a book and getting it right so that people will see it online and want to discover more about it.

Do customers judge ebooks by their covers? I think so. How we promote a book has changed a lot in the digital age, but I believe quality covers are still an important ingredient in the total marketing pie. People seem to be spending the majority of their time on the Internet these days and their attention spans are low. So how can our covers stand out from all the competitive clutter onscreen?

I think one of the biggest challenges facing our Art department and freelance designers is creating a cover that’s as unique as the book. Often it can be difficult to avoid using popular stock photo sources. When I brief the designer, we really try to get to the heart of the book’s genre and sell one thing. Part of my job is to pick one key attractive feature about the story and present it in a clear way so the cover artist can let their creative juices flow and get to work on some concepts that I share with the rest of the Carina team. We also try to keep the cover images simple, so if you had to describe the book in one word, it wouldn’t be too difficult a task.

Some of you may be wondering whether there’s anything unique about the digital-first cover process compared to the traditional print cover process. There is! One of our steps involves editor and author feedback. We welcome this insight and always try our best to address any concerns as they come up.

I’ve worked on quite a few special Carina covers along the way, spanning many different genres—everything from historical romance to erotic romance to horror to steampunk! Picking favourites is hard, but the ones you see sprinkled throughout this post definitely rank up there.

So now it’s your turn: What are your favourite Carina covers so far? What catches your eye and makes you click through to find out more about a book?

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Posted in Behind the Scenes, Books, Carina Press, Cover Art, Marketing | 10 Comments »

BDSM for Beginners

Tara Stevens | February 9th, 2012

by Tara Stevens, Carina Press acquisitions team

Contrary to popular belief, BDSM does not stand for Big Dumb Stupid Men. :) Up until recently, I was pretty much a BDSM virgin. I mean, I knew what it stood for (unlike some of my more innocent colleagues here at Sexy Central), but I’d never actually sat down and read a full-blown BDSM book in all its blindfolded, leather-bound glory.

It all started with a Carina Press submission I was assigned to read and a Spice Brief ebook that needed retitling. All in a day’s work, eh? Suddenly BDSM went from being some vague erotic niche I idly wondered about to something I had to get up to speed with – fast.

Although it sounds a bit dangerous and intimidating to sheltered vanilla types, I’ve discovered that BDSM books can actually be both fun and emotionally substantial, as well as super-sexy. It’s not all just whips and chains and paddles (although they can certainly play a prominent part in a character’s sexual expression).

To be honest, I wasn’t sure how comfortable I would feel immersing myself in a world filled with bondage, domination and submission, but I happily discovered that similar to male/male books, I could understand the appeal and popularity of the niche once I gave it a try. The Carina submission was certainly an eye-opening introduction to BDSM erotic romance, but at the end of the day, it was just one element in a story that engaged me on several different levels.

I think the fantasy role-play and power exchange elements found in BDSM books may be key to their success, since they allow readers to live out their secret desires in a safe space without getting judged as “weird” or into so-called “deviant” things. For me, it also helped knowing I was reading a story about a couple who only performed sexual acts that were completely consensual and that they had a “safe word” they could say if they felt things were getting too out of control. I also enjoyed the twist that it was the heroine who was mostly the “dom” or “top” in the relationship instead of the hero, although they did enjoy taking turns and being “switches” as the book progressed.

Of course, there are different degrees when it comes to BDSM books, and some are definitely darker and more hardcore than others. I think in those cases, it’s really important to let readers know exactly what they’re getting by giving them niche-appropriate titles and covers. Setting the right tone in the cover copy is also essential, and this is no time to be subtle or shy. Including key words like claim, surrender, obey, possess, dominate, control and command will give readers a strong idea of what the book is going to be about.

Now that I’ve experienced my first BDSM book, I’m curious to read more. I’ve already pegged some of our Carina titles like Consent to the Cowboy and Intimate Exposure, but I’m interested in any other recommendations you may have for someone still relatively new to the niche. What are your favourite BDSM books? What do you like about them?

Curious? Explore Harlequin’s  “Curious Reader’s Guide to Erotic Romance”

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Posted in Books, Carina Press, Marketing, Random conversation, submissions | 14 Comments »

My affair with audiobooks

Tara Stevens | August 25th, 2011

by Tara Stevens, Carina Press acquisitions team

How much can change in a year? A lot, actually! When I wrote my virgin blog post back in August 2010, we only had five Carina Press titles available in audiobook format. As of today, we have over a hundred. Yay! This includes everything from romantic suspense to science fiction to contemporary romance to steampunk – so definitely something for everyone’s aural pleasure. :)

If you’re like me and you feel like you never have enough time to cram in all the reading you’d like to do, audiobooks may be the answer. I think they’re a wonderful, convenient way to get to books in my to-be-read pile, and I frequently find that I savor the reading experience more when I hear stories read out loud. There’s just something about the spoken word that forces you to be more present in the moment and focus on the characters and plot.

I think audiobooks also transport me back to my childhood, because they remind me of a pleasant time when it was normal and natural to sit on the floor in front of the teacher and hear her take us into a story with her voice.

Now that I’m a so-called grown-up, I find audiobooks help counteract the boredom and tedium of commuting. In this new-fangled techie age we live in, they’re also incredibly easy to access, whether you have an iPod, iPhone, mp3 player or Kindle. I take both the subway and bus en route to my day job here at Love Central, so I definitely appreciate the opportunity to escape into a different world during those forty minutes I’m in transit. I know a lot of my colleagues also listen to audiobooks on the drive in to and from work and rave about it.

So if you’re itching to try something new or just haven’t checked out an audiobook in an age, now’s your chance. Head over to Audible.com and see what tickles your sonic fancy. You can find a great selection of our Carina Press audiobooks here. The good news is that the fine people at Audible are always busy producing unabridged audio versions of our upcoming titles, so be sure to check back every month for our new releases. You can also find them at iTunes and Amazon.com.

And if you come across something you’re interested in but are not completely sure about, have a listen! Each of our audiobooks have samples available, so you can see if you like the sound of what you’re hearing before you commit to anything.

Once five o’clock hits today, I’m going to sink my ears into the sexy contemporary romance Turn It Up by Inez Kelley. What are you listening to these days? Or what’s your all-time favourite audiobook?

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Posted in Books, Carina Press, Marketing | 9 Comments »

Exploring the “Dark Edge of Honor”

Rhianon_Etzweiler | August 17th, 2011

Mike and Sergei, in 'Dark Edge of Honor'Sergei Stolkov is a faithful officer, though his deepest desires go against the Doctrine. A captain with the invading Coalition forces, he believes that self-sacrifice is the most heroic act and his own needs are only valid if they serve the state.

Mike, an operative planted within Cirokko’s rebels, has been ordered to seduce Sergei and pry from him the Coalition’s military secrets. His mission is a success, but as he captures Sergei’s heart, Mike is tempted by his own charade and falls in love.

When the hostile natives of the planet Cirokko make their move, all seems lost. Can Mike and Sergei survive when the Coalition’s internal affairs division takes an interest in what happened in the dusty mountains of Zasidka Pass…?

The premise behind the romance in Dark Edge of Honor isn’t new—falling in love with an enemy soldier is one thing, as a civilian. It’s another entirely as a soldier. Exploring the dynamic of loyalties and ethics between two well-honed professionals takes the reader on an intense roller coaster ride of a journey. It gives the characters common ground and mutual understanding, but it also leaves the door wide open for tension and conflict. Never a dull moment, certainly.

Far from being “just” lovers, Sergei and Mike are seemingly up against impossible odds. Not only does their romance begin as seduction and mutual attraction – the mutual desire has to mature quickly to have any chance of survival against those who’d consider Sergei a traitor and execute Mike as an enemy infiltrator. But both men battle even bigger demons; their background, their lives, their whole past is on the line. Everything that defines them and everything they fought for.

This full-length military science fiction novel began its life in July of 2010 on the internet. Google Docs, to be precise. Rhi and Aleks did tandem writing sessions three to five days a week, churning out between three and five thousand words a session.
Rhi found it difficult to get inside Mike’s head, at first. His character was inspired by a number of various military personnel, none of which were known for their intimately engaging demeanors. She ended up writing a number of stream-of-conscious vignettes, digging around in his past, before things clicked into place. Those pieces are now available as free content on her website.

Aleks kept remembering all the rules of romance writing – and one of them is that the heroes need to have admirable qualities. Neither a spy nor a traitor is really “admirable”. They deceive people, often with disastrous consequences. In a military context, people die. Part of what Aleks wanted to explore was – under which circumstances is treason forgivable. Is love enough? Can suffering pay the debt? What are these things that define us as traitors or heroes?

That, really, is the “dark edge” in the idea of “honor”. Share the journey with Mike and Sergei. Get your copy here.

About the Authors:
Aleksandr Voinov is an emigrant German author living near London. Originally, he studied medieval history with a focus on military history, but he then moved to London, where he works as a financial journalist, dealing daily with the feudal lords of the modern age. His professor would be proud—or horrified—if he knew.
His genres range from horror, science fiction, cyberpunk and fantasy to contemporary, thriller and historical erotic gay novels. In his spare time, he goes weight lifting, explores historical sites or meets other writers. He single-handedly sustains three London bookstores with his ever-changing research projects and interests. His current interests include bonsai, tailored suits, chess competitions, World War II, Afghan history, Roman emperors and Russian oligarchs. He loves traveling, action movies, spy novels and ponders taking up boxing.
Visit Aleksandr’s website at http://www.aleksandrvoinov.com and his blog at aleksandrvoinov.blogspot.com.

Rhianon Etzweiler spent her formative years seeped in military culture, and many of her writing inspirations bear that mark – with a definitive twist. Her main genres are science fiction and fantasy, but she enjoys spicing things up with a speculative mixture that sometimes defies an easy label.
Next to Elizabeth Moon and Meredith Ann Pierce, she still counts Jane’s Defense and Popular Science among her influences. “I read articles about cutting edge technology and science, and wondered what impact it would have on society and culture. How we would change, evolve as a species, as a result.”
Visit Rhianon’s website at http://www.rhianonetzweiler.com for links to her blogs and other content.

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Posted in Authors, Books, Carina Press, Marketing | 2 Comments »

Male/Male and Me

Tara Stevens | July 7th, 2011

Tara Stevensby Tara Stevens, Carina Press acquisitions team

I’ve always thought of myself as a one-man woman. Boy, was I wrong! Well, at least when it comes to my reading tastes.  If you had asked me a year ago, I’d have said that the male/male niche just wasn’t my cup of coffee or type of thing. I certainly wouldn’t have had a clue what “vanilla gay sex” meant.

That all changed last September when I volunteered to read a manuscript called Muffled Drum for the Carina Press acquisitions team. I confess I didn’t know what to expect, but what I got was a compelling and engrossing historical romance that just happened to feature two heroes in the starring roles.

Two hot men in uniform, transporting you to a different time – what’s not to love?

Since then I’ve become a m/m go-to girl of sorts, and have read not only gay historical romance with Gothic and paranormal elements, but contemporary gay fiction with no trace of romance at all. It doesn’t matter if it’s a novella or a full-length novel, either – if it’s m/m, I snap it up!

Now that I know what all the fuss is about, I have to admit that my discovery makes me feel more adventurous as a reader. I’m not going to get all Freudian on you and try to explain why an increasing number of women are devouring stories about two men getting it on. I will tell you the thing I like best about m/m books: the characters are not automatically lumped into the traditional male/female roles dictated by gender. The heroes start off on more equal footing, and sometimes being gay isn’t even a major issue or big deal – just an accepted reality.

I’m lucky to live in a country where same-sex marriage has been legal for quite some time. We also just finished up another fabulous Pride Week here in Toronto. Homosexuality doesn’t equal shame or silence or stigma. For me, reading stories featuring two men is my little way of understanding and celebrating our diverse sexual and gender identities.

Of course, the smokin’-hot sex doesn’t hurt. :) Having said that, gay “stroke” books with just a bunch of sex scenes strung together are not for me. It can’t be all about the nookie or feel like porn with a superficial plot line. There has to be heart and heat. The story and voice of the manuscript are more important than the sex contained within it.

As a relatively new m/m disciple, I’m happy to see that the market for these books doesn’t seem to be slowing down any time soon, if the number of submissions and recommended books we see on the acquisitions team are any indication.

My favourite m/m books are those with substance, believable conflict and strong character development. Balancing the romantic/emotional aspects of the relationship with the sexual tension makes for a more well-rounded story.

But enough about me – what intrigues you most about m/m books? Have you tried them yet?

Curious? Explore Harlequin’s  “Curious Reader’s Guide to Erotic Romance”


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Posted in Books, Carina Press, Marketing, Random conversation, Writing/Submissions Advice | 30 Comments »

What’s in a title?

Tara Stevens | February 3rd, 2011

Would Gone with the Wind be half as popular or widely read if it had been published under its original title, Pansy (the original name for Scarlett O’Hara)? What about The Great Gatsby? Would it be considered a classic today if it was still called Trimalchio in West Egg? Probably not, because no one would’ve bought it!

I have this topic on the brain because I recently had to brainstorm new titles for a Carina Press book with another member of the team. Good lord, it’s tough! Trying to find something that relates to the story but is also clever and unique is both daunting and frustrating. It’s also given me a whole new respect for authors who struggle to find the perfect combination of words to encapsulate their story.

Part of our job on the Carina Press team is to make sure the fabulous books we publish have equally fabulous titles. Yes, it’s important to create beautiful covers and compose compelling cover copy, but choosing the best title for a book is another key ingredient in its overall marketing plan. In fact, it may be the most crucial part, because it could mean the difference between the book’s eventual success or failure.

The first things we see on our acquisition meeting agendas are the title, genre and word length of the manuscripts. We also hear a bit about the story and characters, but that comes after we have already formed our first emotional reaction to the title.

Have I let someone else volunteer to read a manuscript because I thought the title sounded cheesy or cutesy or just plain clichéd? Yes. Do I still take on some books despite the cringe factor of what they’re called? Yes, but I have to say I’m a lot more excited to dive into a story that stimulates me or attracts my attention right from the start.

So what makes a good title and why is it so darned important? Well, before you can regale readers with your amazing voice and vivid characters, you need to get them to buy your book. Your title should be simple, brief, audience-appropriate and above all else, interesting! Oh, and it should sound good out loud. Making it memorable will also help readers remember it for future word-of-mouth possibilities.

Think of titling as an introduction to your book, an opportunity to get across its promise in the mind of the prospective reader. If you’ve written a medical romance, don’t choose a title that makes your book sound like a steamy romantic suspense. This will only anger readers and make them feel they didn’t get what they thought they would.

Titles may not be copyrighted, but choosing one that’s original is a better idea than going with something generic-sounding. If you’re unsure whether a potential title has been used before, do a quick search online. You want people to find your book when they type in the title, not somebody else’s from 1983.

Choosing the right title also plays a huge role in tempting a prospective reader to hit the buy button. This is even more important when it comes to ebooks. Once your book is for sale on an etailer’s site, it’s not just the story of your heart anymore. It’s a marketable commodity, a product, and should be treated as such. That means that in order to make your book appealing to potential buyers, it has to have a title that reflects the value of what’s inside the pages.  Remember: you only have those eyeballs for a few seconds, so it’s important to ensnare and engage them immediately.

I thought I’d finish up with a list of my top 5 Carina Press titles so far (in no particular order). They all possess that something-something that makes me want to read the book, even if it’s not a genre I typically immerse myself in.

1. The Debutante’s Dilemma – alliterative, elegant-sounding.
2. Rakes & Radishes – unexpected, whimsical.
3. Trash Course – clever connection to editorial.
4. Overdue For Pleasure – to the point, sexy, fits editorial.
5. Should We Drown in Feathered Sleep – makes me think of Do Androids Dream of Electric Sheep? – intriguing, unique.

So what are your favourite book titles? And why?

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Posted in Carina Press, Marketing | 24 Comments »

Title this book!

Angela James | December 3rd, 2010

Recently we contracted a contemporary romance from Inez Kelley for release in 2011. But we have one small problem…we can’t decide which title to use. So we decided to come straight to the people who matter most for help: the readers! Please vote below and tell us which title would get your (positive) attention for this contemporary romance. Or if neither of them work for you, we want to know that too.

After voting in the poll, leave a comment and we’ll choose one commenter to win their choice of a download of Inez’s Carina Press digital backlist or her upcoming January 2011 release, Sweet as Sin.

To help you out, here’s a brief description of this Untitled contemporary romance:

Sexual innuendos and tensions sizzle as Dr. Hot and the Honeypot, co-hosts of the raciest night-time talk show in three states, heat up the small station radio waves. Best friends Dr. Bastian Talbot and self-proclaimed sex-goddess Charlie Pierce share mattress-scorching banter in public but their personal lives are PG-friendly.

But Dr. Hot has a secret. He wants to be more than her medicine-man sidekick. He wants forever. Charlie doesn’t do forever. Sex is easy, love is temporary. She will be his lover, but never his wife. Undaunted, Bastian sets a plan in motion ON AIR to win her hand and puts a proverbial lock on his zipper: No sex without marriage. Charlie turns the tables and turns up the heat in an on-air wager.

Listeners in three states tune in to learn who will win in the Race to Wed or Bed.

(please note, in some browsers the poll is stretched out, this appears to be a function of our poll plugin and we apologize for that!)

Posted in Marketing | 50 Comments »

Cover Copy Uncovered

Tara Stevens | November 18th, 2010

by Tara Stevens, Harlequin’s Assistant Manager, Digital Commerce & Carina Press Acquisition Team

One of the things that lured me into my current role here at Harlequin/Carina Press (besides the free books) was the chance to be part of the acquisition team and try new things. I love reading the manuscripts our editors put forward and thinking of creative ways to market our stories. Writing cover copy? Well, let’s just say I still feel like a bit of a newbie at it… I know it will have to get done at some point in the hazy, distant future, but until then I go blissfully along…until I get The Reminder email from Jenny Bullough, our Carina Queen of Schedules & Organization. :)

The good news is that the acquisition team is so supportive and helpful providing constructive feedback that it really does feel like a team effort when it’s finally finished.

But I’ve skipped ahead, so let’s go back to the beginning. What is cover copy, exactly? A preview? A piece of promotion? Both, actually. I see it as an invitation of sorts, something that should tempt readers inside the book. How important is it to get it right? Well, along with the cover, it can make a huge difference between a potential reader pressing the buy button or passing it over for something else entirely.

The first thing I think of when I sit down to write cover copy is what makes the story interesting, unique and marketable. The hooks or tasty tidbits that will appeal to other readers and make them want to inhale the book in one sitting. This can be anything from a character’s connection to a historical figure to an unexpected setting to a fun and vivacious style of writing. Word count is also an issue since we have strict rules and must confine our creative masterpieces to 1000 characters or less (grrr…coding). So, not the place for book report-style ramblings then!

I also try to use active language and write in the present tense. Looking at other examples of cover copy I admire can also help because it makes me think about what I like about it. Sometimes I use shout lines or taglines when I really want to stop the reader in her tracks and make her take notice of the book.

Since real estate is so tight, I try to use language that’s strong, engaging and essential. Loquaciousness is good cover copy’s enemy. Sometimes I find myself slipping into a synopsis-style of writing, but that’s not what cover copy is all about .The point isn’t to tell the reader the whole story from start to finish, but to draw her in and let her discover it for herself. Ending on a zinger note is also important because it leaves the reader with no possible choice but to buy the book!

At the end of the day, crafting compelling cover copy is a real skill – one I freely admit to coveting (I’m looking at you Amy Wilkins :) ). It can be a lot of pressure to sell the book through your words, and condensing an entire’s story’s worth of characters and complexity into a couple paragraphs is tricky. What makes it worth it is when it clicks, you get it right and you’ve managed to pull the best elements of the book into one kick-ass blurb. But that’s just my take. What do you think makes the most persuasive cover copy?

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Posted in Carina Press, Marketing | 7 Comments »

Halloween reading

Emma Cunningham | October 4th, 2010

BOO!!!

Okay, maybe I jumped the gun a little bit, but I am really excited for Halloween. In between trying on costumes and stocking up on candy which probably won’t make it til the 31st, I’ve been reading some awesome fantasy and paranormal books.

I’m getting really into the Urban Arcana series, and Book Two is out this month. Motor City Witch is, if possible, even more action-packed and full of emotion. I’m very much actively against prejudice of all kinds (I don’t even let people tell off-color jokes around me) and watching Elise trying to work with her former lover to navigate the fairy and human worlds to rescue her daughter from a racial purity movement really struck home.

Demon's Fall

Another book that’s really grabbed my attention is Demon’s Fall by Karalynn Lee. I was intrigued by the premise of an angel in Hell, and wondered what her relationship between an incubus would be like. Also, on a separate note, Demon’s Fall has one of the most beautiful covers I’ve seen in a long time.

Since I’m the Production Coordinator for the digital department at Harlequin and Carina Press, I’m super-lucky in that I have advanced copies of ebooks. If you’re a book blogger, I’d love to send you some eARCs of these books, along with some paranormal/fantasy upcoming releases from Harlequin. Please send me an e-mail at emma_cunningham@harlequin.ca if you’d like to receive more information (Please note: If you were sent a mailing about Big Summer Reads from me this summer, I already have your contact information and there is no need to re-send it).

Happy reading, folks! And don’t get so busy reading that you forget to dress up in crazy costumes and bob for apples this Halloween!

Posted in Books, Marketing, Reviews | 6 Comments »

Things to consider when choosing a pen name

Angela James | August 23rd, 2010

This past spring, I was asked about pen names by someone writing an article for the RWR (the magazine all RWA–Romance Writers of America–members get monthly). The question was whether it was okay for authors to choose their own pen names, or if publishers and agents were going to want to have a say in the name. Then, a few months ago, I was writing a quick email to someone and realized their pen name was, I’m sorry to say, so ridiculous I could not ever imagine addressing them by it. So I thought we should talk a little about pen names. For some of you, it may be too late, but for the rest, read on and let’s discuss things to consider when choosing a pen name.

Does it sound like a porn star?

You want people to take your writing seriously, start by giving them a name that says you take your writing seriously.

Would you be comfortable sharing the name with your family and friends?

If you think you might be embarrassed to have your mom, dad, old high school acquaintance, or how about your current boss, find out your name, it might not be the right one.

Can you answer to that name for years to come and feel comfortable with it?

Your plan is to grow your writing career, I assume. Will you still want to be called by that pen name twenty years from now? Is that the pen name one they can share in the history books without blushing?

Will people feel foolish or awkward calling you by name in person?

Remember, it’s different to have someone speak the name than to write it. Try having people close to you call you by that name.

How difficult is it to sign?

Think positive. Someday, 500 fans are going to be waiting in a line for your autograph, will you be able to sign that name smoothly 500 times?

Does anyone else have a name so similar you may be mistaken for them?

Unless, of course, you don’t mind being mistaken for Jenna Jameson. Many of us wouldn’t, just as long as it was someone saying they thought we looked like her ;)

Will readers be able to read or spell–or most important remember–your name?

Things that can make this more difficult include long, complicated names, names with apostrophes (those can also mess up coding in html/metadata) and names that are so unique/unusual, most people haven’t seen them before.

Can you purchase the domain for the name you’re considering?

Not only the domain, but the Twitter and Facebook names? If you haven’t settled on a pen name, lack of availability of any of this may be a reason to choose a different name.

*Word of caution: if you search for a domain name and it’s available, be prepared to buy it, even if you haven’t settled on that name. It’s worth the $7 to $10 investment per domain to reserve a few options. There are people who watch sites like GoDaddy, to see what people search for, and then buy it, hoping you’ll come back and decide you want it and pay a higher price for it.

Other things I’ve heard should possibly be considered: where will you be shelved (in a digital world, this probably won’t matter),  how common is the last name and who will you sit near at booksignings (I often joke I’m going to write a book so I can sit next to Julie James at a booksigning, but I’d probably have to change my first name to Jenny because there are other James between us. Jenny James. And now I’m probably getting dangerously close to Jenna Jameson).

At the end of the day, a pen name may be one you use for years. Yes, you may have the opportunity to use more than one (not always a good thing) but it’s still important to be careful in your selection. As your career grows, in addition to the name on the cover of your book, it’s a name you’ll use on the internet, on forums, on social media, in interviews, at conferences, at dinners and drinks and casual meetings with readers. It’s the name that may become as much *you* as your real name, so make it one you can wear proudly.

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Posted in Authors, Marketing, Writing/Submissions Advice | 32 Comments »

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