Archive for the ‘Marketing’ Category

The Making of CAPTIVE SPIRIT

CAPTIVE SPIRITScience fiction world-building, as my fellow Carina Press author KS Augustin pointed out in her post about IN ENEMY HANDS, must feel natural to the reader, almost like you could slip into it as easily as walking inside your own house.  With historical novels, it’s no different.

In order to get the setting just right for CAPTIVE SPIRIT, including descriptions of things like the clothing or food that the Hohokam Indians prepared over 500 years ago, I spent many an hour at the Phoenix Heard Museum, trying to make my story as authentic as possible.  The Heard has one of the world’s largest Native American history collections.   I’m fortunate that it’s only about a thirty-minute drive from my house.

Not much is known about the Hohokam Indians, but if you’re ever a contestant on Jeopardy and Alex Trebek asks you that daunting $1000 category question, know this: After establishing a thriving community, the Hohokam Indians vanished from the Sonoran desert around 1500 and no one knows why.  Cool, huh?   To me, there are about a million stories in that fact alone.   And it’s also the piece of history that inspired me to write CAPTIVE SPIRIT.

Despite my good intentions, Carina Press editor Elizabeth Bass and I had an amusing time trying to come up with the right words for time because, let’s face it, 500 years ago, a girl wasn’t pulling out her Blackberry.  What would a “year” be to the Hohokam?  A day? A minute?  So, we used terms like a moonrise or a sun to mark the passage of day or days.  Harvests, since the Hohokam Indians were farmers, would mark the passage of seasons and years.   If you read the story, know that great care went into making sure every detail felt right, including the time of day!

Aiyana might be from the dawn of the sixteenth century in CAPTIVE SPIRIT but she is one kick-butt, savvy heroine.  I figure you’d have to be as clever to survive during that period in some of the most unforgiving terrain you’d ever want to see.   Much of it is still pretty rugged today, as you can see from this photo of Four Peaks, just east of Phoenix.  Like the history of the Hohokam–or lack thereof–the mountains that surround Phoenix also inspired me to write CAPTIVE SPIRIT.  The landscape is very much a part of the story.

There is a line in the first chapter of CAPTIVE SPIRIT where I talk about “boulders as jagged as Grandfather Eyota’s front teeth.”  I’m talking about Four Peaks in that sentence, a gorgeous mountain range that I’ve hiked and admired for a long time.  I could picture Aiyana gazing at those mountains, wondering what surprises waited on the other side.

It was hard for me to write the words “The End” to CAPTIVE SPIRIT because I had become so attached to their world.  For about one year, Aiyana, Honovi, Eyota, Chenoa–they were all that I thought about, dreamed about, and sometimes even talked about.  And now I feel so privileged to be able to share their world with you.

What makes you become so attached to a book that you can’t let go–or, even better, what makes you want to read it over and over?  Is it the writing? The characters? The setting?  The love story? Inquiring minds just gotta know! :-)

Thanks so much for spending time with me today.

Don’t hesitate to connect with me on Twitter, Facebookmy blog, or my web site and let’s dish about books and writing and LOST reruns.  Whatev!

Remember that you can win a free copy of CAPTIVE SPIRIT, just for making a comment on this blog, Twitter, or Facebook.  CAPTIVE SPIRIT releases on June 28, 2010.  Commenting on any of the Countdown entries will also enter you into the big giveaway for a Carina Press promo prize pack. How cool is that?!

A new CarinaPress.com is coming…

When Angela mentioned that we were coming up to the halfway point in our Carina Press Launch countdown, I felt both simultaneously excited and slightly nauseous. Excited, because, WOOT!, all our hard work was coming to fruition! But nauseous because this means that all our hard work is just beginning…

I work with Aideen O’Leary-Chung on Carina Press marketing & sales, and while the entire team has been focused on producing incredible books, my team has also been focused on ensuring that we’ll be able to have them available for sale on June 7th…which means building a brand-new CarinaPress.com

I’ve been working with Pixelsmith Design and Overdrive Inc. on the design and build of the new site. We’ve been lucky to work with such dedicated and talented partners who are as determined as we are to give our readers an attractive, usable, and appealing site; one that highlights and showcases the books and ensures that readers can find the type of book they are looking for. It’s been our goal from the beginning of the design process to make sure our books are the stars of the design – come June 7th, you’ll have to let us know if we achieved that goal!

Our team has also been working to ensure that Carina Press books will be available wherever ebooks are sold.  When we launch, you’ll be able to find our ebooks at your online retailer of choice.

Wherever you choose to purchase your ebooks, we hope that you’ll sign-up for the Carina Press newsletter . We’ll be using the newsletter to highlight current promotions, announce new releases, and spotlight our authors and their books – we’ll also be including exclusive promotions and coupons for newsletter subscribers. You can sign-up now – and expect the first edition in your inbox when we launch!

Carina Press Marketing Podcast

Eleanor Elliott, Director Digital Commerce,  and Aideen O’Leary-Chung, Manager Digital Commerce, sat down with me to record a podcast about their digital marketing plans for Carina Press. I may be slightly prejudiced because I like working with smart people, but they are two bright, passionate marketers who have a lot of experience in digital and traditional print publishing!

We discuss launch plans, covers, how authors can participate and how working on Carina is very different from their experiences with Harlequin.

We also ask for questions. Please do ask questions, as questions and answers could be our next podcast. What would you like to know?

(Angela’s note:I will be in the Toronto offices in two weeks and ready to make another podcast, so you can ask questions about the editorial, marketing, promotional side of Carina–or anything at all that you want to know about the press!)